GMC Interactive Canyon Experience

Ever wondered what a new pickup might look like sitting in your driveway?

Thanks to GMC’s interactive Canyon Experience, you can find out without having to finance a new vehicle. Canyon Experience lets customers virtually “test drive” a Canyon in four lifestyle environments starting from their neighborhood – or anywhere else.

The Canyon Experience is the first with Google Maps and Google Street View technology that lets users “see” a Canyon in their neighborhood, close to their home.

“The Canyon Experience will appeal to the variety of lifestyles and interests of our very diverse audience,” says Kenn Bakowski, Canyon marketing manager. “Customers can learn about the various Canyon attributes that interest them, including capability, safety, the quiet cabin, connectivity and more.

When customers visit the site, they can choose different scenarios for their Canyon test drives – city, shore, mountains and rural. They can even ‘park’ a new Canyon close to their home to see how it looks, and share it socially.

“We set out to engage potential Canyon customers in a fun, creative way,” says Bakowski.

The Canyon Experience is designed to connect with customers in the early stages of the vehicle-buying process and is compatible with desktop (Internet Explorer 9 or higher), tablet and iOS and Android smartphones.