Saturday, April 23, 2016

GMC Expands Military Discount, Advances Campaign to Support Injured Veterans


DETROIT – Today through May 31, 2016, GMC will expand its military discount program for all 21 million U.S. military veterans and their spouses, in honor of National Military Appreciation Month.

“These brave men and women have done so much for our country,” said Steve Hill, GM vice president of U.S. sales and service. “Making sure all veterans can take advantage of our military discount to celebrate Military Appreciation Month is one small way we can express our gratitude.”

GMC offers the industry’s most comprehensive automotive military discount program. The military discount program is typically available to U.S. military veterans within one year of separation, active-duty personnel, reservists, retirees and their spouses. In honor of May’s National Military Appreciation Month, the program expands to include all veterans – regardless of their separation date – and their spouses.

The discount is available for popular models, including the GMC Acadia, Sierra and Yukon. Because the discount can be combined with most current incentives, veterans could save thousands of dollars on some vehicles. For more information, visit gmmilitarydiscount.com.

GMC’s support for the U.S. military began more than 100 years ago when the U.S. Army began to rely on its trucks during WWI. Today, the tradition continues as GMC’s recently launched #enlistme campaign helps the Stephen Siller Tunnel to Tower Foundation and its Building For America’s Bravest program build smart homes for veterans with serious combat injuries.

“Too many severely injured servicemen and women are returning to homes that just don’t meet the needs of their individual conditions,” said Duncan Aldred, U.S. vice president, Buick and GMC Sales, Service and Marketing. “With the #enlistme campaign, GMC invites everyone to honor these brave veterans by showing their support on social media and making a donation.”

The foundation is named after Stephen Siller, a New York City firefighter and first responder who died during the attacks of September 11. It seeks to build at least 200 smart homes, designed to be energy efficient, automated and easily accessible, using “adaptive technology” to help injured veterans live better, more independent lives. Each home costs more than $600,000 to build.

To learn more about GMC’s efforts to help injured veterans, visit ourbravest.org/enlistme. For military discount program details, visit gmmilitarydiscount.com. 

GMC has manufactured trucks since 1902, with innovation and engineering excellence built into all GMC vehicles. The brand is evolving to offer more fuel-efficient trucks and crossovers, including the Terrain small SUV and Acadia crossover. GMC’s highest-volume vehicle, the Sierra pickup, is the most powerful light-duty pickup on the market, and the first full-size pickup to receive the highest-possible five-star Overall Vehicle Score for safety since the National Highway Traffic Safety Administration changed its New Car Assessment Program for the 2011 model year. Details on all GMC models are available at http://www.gmc.com/, on Twitter at @thisisgmc or at http://www.facebook.com/gmc

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